Case Studies

End-to-end case studies showing how content design drives measurable outcomes.

product-design

A fun settings page redesign that lifted growth 80% and product NPS by 20 points

We strategically planned improvements to a Docusign for Life Sciences feature in order to maximize our impact.

Two overlapping screenshots of the DocuSign Validator for Life Sciences settings page showing a populated recipient list and the redesigned empty state with an Add Recipients prompt

content-design

How content design changes cut errors by 43% and doubled feature adoption at DocuSign

I rewrote content and error messages in a DocuSign validation modal and doubled the success rate.

Three overlapping screenshots of the DocuSign Add Form Libraries modal showing NRDS ID validation, inline field errors, and a rate limit warning

content-design

How my information architecture audit uncovered years of design debt

I led a small team to audit 800 support tickets about one of eSignature's top support request topics. The verdict? Docusign spends lots of money each month just to answer questions about experiences that should be intuitive.

Two annotated wireframes of the DocuSign eSignature Manage page, with callouts highlighting inconsistent envelope status labels

content-design

How we planned strategic content pattern changes for a critical identity verification modal

For a critical Docusign Notary modal, I proposed two options for content revisions: the MVP and the fast-follow. Then, my PM offered me a seat at the table.

Three documents comparing Option A and Option B content revisions for Notary identity verification steps, with a key explaining pass and fail formatting